Revitalising brands by flipping the norm

About us

Our company was born based on our expertise and ferocious drive to provide a first-class solution to companies large and small to help them flip their brands, launch new products and grow their revenues.

For years, we have been working on events organisers around the world, taking them from their stagnant state and transforming them into market leaders. From product development, global strategies to granular details of the execution, we have changed the game for many well-known exhibitions, tradeshows and conferences.

The magic isn’t just in the work we do, it is also in what we believe, how we behave, how we lead, educate and evolve your teams. We work rapidly and efficiently with the best of the best.

We create events that people want to go to….and our numbers prove it.

Move fast. Do the right thing. Love each other. Have a blast.

Why Flip

Launch

Innovation is the lifeblood of the world’s economy. To stay forever relevant to their audience, companies need to continually evolve their product proposition to stay competitive. At Flip we have delivered many successful new concepts, products and revenue streams to the market. We are a creative bunch who are excited about change and helping companies adapt in a fast paced environment. We also know how difficult organic launches are in the events industry, but we have the expertise to make sure these successfully launch, scale rapidly and have longevity.

Grow

We are experts at growth strategies and creating market-leading events across industries. From commercial partnerships to brand awareness and growth we flip brands who are underperforming to high growth products regardless of the type of product or industry, our goal is to evolve and lay down the blueprint that will future-proof every business we work with.

Transform

A lot of companies and events are either poorly run or not agile enough to stay relevant. For years, we have been working with companies to revitalise mature or plateauing brands from being complacent to market leaders. A lot of companies rely on their traditional ways of running events. What was done before worked, so why change it? We disagree, the most terrifying phrase attributed to Grace Hopper is ‘We have always done it this way’.

Regardless of how successful a brand is, they need to always evolve to remain alive.

Our Projects

We have worked across some of the most celebrated events and event organisers in the world where we have transformed their brands and driven revenue to ensure they are ready for the future.

Clarion

  • IFA Berlin

  • Berlin Tech Week

  • Blend_BCN

Hyve

  • Transformation & Growth Programme: creating best practice blueprints across departments and rolling out group-wide systems and processes

  • Bett

  • Spring & Autumn Fair

  • Global blueprints and centralised TOM

Ascential Events

  • Money20/20

  • Global best practices like Rebooking

ITE

  • Global Brands Division

  • Africa Oil Week

  • ITE to Hyve

TNW / Financial Times

  • TNW Conference post-COVID.

  • TNW València

Meet the Team

Oliver Merlin
CEO

Oliver is a Strategy & Transformation expert with a particular specialism in Events. Known as a vital, innovative and dynamic thinker in this field, Oliver has instigated several industry-defining practices.

Shelley Morgan
COO

Shelley has over 15 years of Marketing, strategy, sales and transformation experience. Working across events, corporate marketing, and SAAS companies, she brings a wealth of knowledge and proven results. 

Get in touch

Chat with the team and see how Flip can help you meet your business objectives. From a launch or a legacy brand to a full organisational transformation, Flip is the consultancy which delivers results.